New Brand launched
From Nugent Care to Nugent
Patron and LFC Legend, Phil Thompson, helped staff at Nugent launch their new brand.
In this, Nugent’s 135th year, the organisation has worked with two Liverpool based companies, digital agency Mashbo and communications consultants, Bread Media, to develop a new strategic approach to marketing and communications, a new brand, and new digital tools including 4 websites.
The most visible aspect is the name change, from Nugent Care to Nugent. This represent a major milestone for an organisation with such an important legacy, having originated in 1881 when Father James Nugent inaugurated the Liverpool Catholic Children’s Protection Society.
The development of new websites, wearenugent.org, being the main Nugent site, the first new Nugent site for over 12 years, provides a 21st century online experience and alongside Nugent’s social media sites will be the main portal for information about the services available alongside news, case studies and sector news.
Nugent’s schools, Nugent House School and Clarence High School will also have new sites, as will Nugent Adoption.
Nugent’s Marketing and Communications Manager, Mike James said:
“Mashbo and Bread have brought a lot to this project, and dedicated themselves to helping us find the right approach. We have a clear strategy now that aims to build our profile and help people to access our services. This is a clear statement that we are here to stay and will continue helping vulnerable people for years to come, building on our amazing legacy, strengthening our vison and resolve and leading the way in innovation throughout our services.”
- Nugent Education – Learning for vulnerable children and adults
- Nugent Residential – Residential homes vulnerable children and adults
- Nugent Community – Support for the defenceless, advocacy for the voiceless
- Nugent Family – Adoption services across the UK and internationally
- Nugent Support – Supporting our services and beneficiaries